Poker legend Phil Ivey has attached his name to the Daily Fantasy Sports industry, partnering up with a new DFS site called Rosters.com.
The announcement came as a prelude to the 47th annual World Series of Poker that kicks off in a matter of days at the Rio All Suite Hotel & Casino in Las Vegas. The timing of the partnership agreement was not by accident, as Rosters.com is running a promo that will send one lucky winner to compete in the WSOP Main Event with a $15,000 prize package.
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That package includes the $10,000 buy-in, hotel accommodations, airfare, and the chance to meet the 10-time WSOP gold bracelet winner. A meet and greet with the “Tiger Woods of Poker” would likely be priceless to a large number of poker fans.
“Phil Ivey is more than just the world’s top poker player, he’s a gaming icon and global brand,” said Gabe Hunterton, CEO of the iTEAM Network that hosts the new DFS offering. “Having a daily fantasy site to connect and compete with his fans is a new and exciting way to promote the expanding presence of fantasy sports.”
The promotion to win the WSOP package is called “Vegas Dream” and is already underway. Rosters.com players compete in DFS contests to earn the most points in weekly leaderboard races. The top 10 finishers each week through June 20 gain entry to the Vegas Dream Main Event.
That main event is a baseball daily fantasy sports contest to be held on June 24. The champion will be awarded the Vegas Dream Grand Prize, the aforementioned $15K prize package to the WSOP Main Event.
Running alongside Vegas Dream is a “Beat Phil” promo that allows new signups at Rosters.com to compete in free-to-play DFS contests that Ivey has entered. Players who manage to earn more points than Ivey in the Beat the Phil freerolls win a ticket to the Beat Phil Main Event, which will be held the same day as the Vegas Dream Main Event on June 24.
The Beat Phil ME champ wins a trip to Las Vegas to meet the poker superstar and see exactly how the high roller lives. Unfortunately, a WSOP seat is not included as a prize in the Beat Phil promotion.
Hall of Fame Bound
Ivey is considered by many to be the best all around poker player in the game today, winning millions in cash games and tournaments both live and online. He also made headlines for winning millions more at the baccarat tables by employing edge sorting tactics, a strategy that has been contested by casinos and has resulted in ongoing litigation.
The poker pro turned 40 years of age just a few months ago, becoming eligible for the Poker Hall of Fame. Ivey’s nomination and induction into poker’s most elite club later this year appears to be a mere formality.