Late last year, Poker Central discontinued their broadcast network in order to focus on other delivery methods for their content. At the time, they said they would pursue partnerships with other broadcasts networks to continue airing their content on cable and satellite.
It didn’t take long for them to keep that promise as on Monday, the network announced a programming partnership with NBC Sport Group (NBCSN), a partnership that will see Poker Central content offered in both linear and digital platforms.
Super High Roller Bowl Coming Early Summer 2017
Poker Central issued a press release on Monday regarding the partnership and in that presser, they announced that Poker Central programming could begin airing in early Summer 2017 with the Super High Roller Bowl. Episodes will air on Monday night.
Afterwards, the partnership will continue with as Poker Central expects to “roll out with an expansive roster of events” that will begin in Fall 2017. The press release didn’t specific which programs, but the company looks to be planning big things for the partnership.
Poker Central Chief Digital Officer JR McCabe commented, “With our large slate of premier tournaments combined with our experienced team of content creators, Poker Central is creating a comprehensive platform that truly stands out in a crowded content space.”
Programming to Be Available on Both Linear and Digital Platforms
This isn’t merely an agreement to broadcast a few episodes of the SHRB, but rather one that will see NBCSG offer a wide variety of Poker Central programming on multiple platforms.
In addition to broadcasting on cable and satellite, Poker Central programming will also be available through NBCSports.com and the NBC Sports app. This will allow users to access content via PC, mobile devices and other devices supporting streaming.
Poker Central’s current library of content is available online through YouTube. You can watch past episodes of original programming like the Super High Roller Bowl and Pokerography as well as other poker-themed videos. The Poker Central app is presently “under construction.”
Logical Choice for Partnership Following Previous Successes
Anyone that has followed my writings over the last couple of years already knows that I am a big fan of prior Super High Roller Bowl broadcasts. There have been few complaints regarding the quality of the broadcasts and it is one of the few poker broadcasts that I regularly followed.
The SHRB was broadcast on NBCSN in 2015 and then switched to CBS Sports Network in 2016. When Poker Central announced last year that they were working to secure a broadcast partner for their programming, it wasn’t a stretch to consider both to be on their short list.
Poker Central’s signing with NBCSN seemed like the most logical choice prior to the announcement considering that history of poker on NBC in the past. Both Poker After Dark and the National Heads-Up Championship were broadcast there. As such, it seemed logical that NBCSN would secure more high quality poker programming for their network.
Considering the amount of poker content that’s now consumed digitally, this move makes NBCSN another major player for poker programming. It will be interesting to see the lineup that’s offered through Poker Central, but there’s no doubt that the poker world will be watching.