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Poker Cental announced that the all-time leader in WSOP titles, Phil Hellmuth, has signed on as a new partner with the upstart TV network.

Hellmuth follows Daniel Negreanu and Antonio “The Magician” Esfandiari in joining forces with Poker Central, which is billing itself as the world’s only round-the-clock television broadcast of poker programming.

Poker Central expects to go on the air on October 1, and has created quite a buzz among poker fans who are excited at the prospect of 24/7 poker action for their viewing pleasure.

“Phil is an exciting addition to our Poker Central team,” said Clint Stinchcomb, CEO of Poker Central. “No poker endeavor would be complete without him.”

Hellmuth Rules WSOP

Hellmuth, of course, has won 13 WSOP titles, leading the pack. His nearest pursuers in the gold bracelet race – Johnny Chan, Phil Ivey and Doyle Brunson – have 10. The “Poker Brat” also takes the crown in other categories, such as the leader in WSOP cashes, as well as making WSOP final tables more times than any other player.

With regard to all-time money winners, Hellmuth is currently ranked 7th with $18,287,094, according to the Hendon Mob. His fellow partners at Poker Central, Negreanu and Esfandiari, are nos. 1 and 2 on that list. “KidPoker” has earned $29,973,908 in live cashes, while Esfandiari is not far behind at $26,407,316. The bulk of The Magician’s winnings came from topping the field at the inaugural Big One for One Drop in 2012, resulting in a payday of a whopping $18,346,673.

“I’m glad to play an integral role in creating Poker Central,” Hellmuth said. “It’s exciting to create a poker TV network that will launch worldwide from Day One.”

Love Him or Hate Him

Partnering up with three of the top names in the world of poker has brought instant credibility to Poker Central well ahead of its expected launch date. All three pros are recognizable even to the most casual of poker players and are watched and followed by many.

Hellmuth is viewed as perhaps the most polarizing of the trio, as his Poker Brat persona and temper tantrums at the poker tables have been well-chronicled. While his fans are many, his brash behavior has resulted in a number of critics expressing a dislike for the 50-year-old.

Poker Central Goals

Poker Central will make its home in Las Vegas and plans to center its programming around providing “unique access every day to celebrity players, tips and strategies from the pros, player profiles and exclusive poker tournaments from stunning destinations around the globe,” according to a press release.

A key element to Poker Central’s debut is the creation and sponsorship of the Super High Roller Bowl that will take place from July 2-4 at the Aria Resort & Casino in Las Vegas. A $500,000 buy-in will eliminate all but the world’s top players who will compete for a prize pool anticipated to be in excess of $25 million.

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Charles Rettmuller

Charles has been an avid poker player for a number of years, both live and online. He holds a degree in journalism and previously worked as a reporter for a Chicago-based newspaper. Charles joined the PokerUpdate team in early 2012 and writes daily news articles for the site.