Share this on
Zynga Eyes Regulated United States Market

The social gaming company, Zynga, has reported the discussions of a potential partnership with Wynn Resorts and the hiring of VP of Sales Julie Shumaker from rival RockYou.  The latest developments bolster Zynga’s preparation for a regulated igaming market in the United States and the offering of real money games.  As reported by the New York Post, the potential partnership between Zynga and Wynn resorts will allow the company to take advantage of a possible boom in internet gambling and supplement its revenue source.  CEO Mark Pincus describes real money gambling as the “perfect fit with virtual goods and social games” and sees great potential in turning the popular Facebook-based poker game into real money gaming. 

 “We have incredible respect and admiration for brands and groups like Wynn.  I would expect that you’ll see a lot of these players kind of figure out their go-to-market partnerships for sure before the end of this year”, stated CEO Mark Pincus.

Despite the exciting developments for the social gaming company, Pincus acknowledges that there are several obstacles to the end goal of offering real money gaming in the US.  He notes that Zynga will have to seek other partnerships in order to offer real money gaming in regulated states.  This is due to the fact that most state online gaming legislation will demand partnership with a land based institution that is licensed to operate within its borders.  Unforuntately, Wynn Resorts is only licensed to operate in Nevada in the United States.  Given the complicated nature of the legislative demands in the United States, Zynga acknowledges that further developments will have to be made.  Furthermore, Zynga has reported interest in entering the UK market for online gambling and have contacted operators William Hill and Ladbrokes about its interest.

This news comes about a month after Zynga launched its dotcom platform, Project Z.  The site allows users to access five popular social games, including Zynga Poker, outside of the Facebook, Google+, and mobile platforms.  This marked a major step for the social gaming site that built its player base through the popular social networking site, Facebook.  Furthermore, CEO Pincus told PokerNews that Zynga will be offering the platform to all social gaming developers through ZyngaAPI.

The latest developments regarding Zynga signal the continuing preparation for the inevitable regulated market in the US.  However, the obstacles faced by the popular social gaming company shows that legislation is still far away and potentially complicated for both operators and players. 

Related Articles

Wootae Min