Unibet Group PLC has enjoyed an outstanding 36% revenue increase in the first quarter of 2012 over the same period last year, taking in £51.12 million ($82.6m), compared to £37.50 million in 2011’s first quarter, according to financial results released by the Nordic gambling company.
The poker offering at Unibet is accountable for roughly 8% of its revenue and saw an increase in those numbers from £3.98 million in the first three months in 2011 to £4.27 million for the same period this year.
“Even with the poker industry finding it more difficult to monetise its players effectively and hit a decent bottom line, Unibet Poker is achieving relatively good results and is very confident that the casual player strategy will succeed by putting Unibet in a very strong position for the future,” the company said in a statement.
Unibet recently purchased Bet24 and has also entered the high-speed fast-folding poker marketplace by launching Fast Poker. Since forming in 1997, Unibet has become one of the largest online gambling operators serving more than 6 million customers throughout approximately 100 different countries.