Ultimate Gaming, the company that owns Ultimate Poker, and Trump Taj Mahal associates have announced a joint deal to supply real-money online casino and poker services to the US state of New Jersey.
The move is set to make Ultimate Gaming one of the pioneer companies in the online gaming industry in New Jersey, which was recently regulated by state Governor Chris Christie. It is something the company has some experience in, as seen by Ultimate Poker being the first (and currently only) real money online poker service to have been launched in Nevada back in April.
That service has met with a solid degree of success. According to PokerScout, Ultimate Poker currently ranks 32nd of all online poker services in terms of poker traffic, with a seven day average of 210 users. That is a very strong effort considering the site has been in operation for a little over three months and it is only available to those playing in Nevada, which has a population of just over 2.7 million.
Ultimate Gaming Chairman Tom Breitling described the announcement is a “big step forward” for the company, which hopes to consolidate its position as a major online poker operator in the US through the deal.
New Jersey’s draft online regulations, which were released exactly one month ago, state that online gaming companies must partner with a land-based gaming operator in order to be eligible for a licence. This is the main reason why the deal with Trump Taj Mahal to establish an online gaming service came about.
Trump Entertainment Resorts CEO Robert Griffin expressed his delight at the deal, which he said would go far in helping to establish an online gaming industry in the eastern US state.
“Ultimate Gaming is a pioneer in the online gaming space and can provide a turnkey solution for our online gaming needs in New Jersey,” he said. “We are delighted to be working with a trusted partner that has a proven track record.”
New Jersey’s Department of Gaming Enforcement (DGE) has stated that it has set November 16 as the date it hopes to officially launch the state’s online gaming industry. The deal between Ultimate Gaming and Trump Taj Mahal could very well make Ultimate Gaming as the company that launches on that date, which would make it the first to operate in New Jersey.
The company is in a solid position to be the inaugural online poker service to operate in New Jersey. It was the first company to do the same in Nevada, which means Ultimate Gaming’s figures are fully aware of the work that needs to be done in launching a service in a brand new industry.
The fact that it is teamed up with one of the biggest names in the US live casino industry also strongly increases the likelihood of Ultimate Gaming being the first service to operate in New Jersey’s gaming industry.
Time will tell.