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PokerTracker and Hold’em Manager Join Forces

Are you a PokerTracker paramour, or has your heart been handed out to Hold’em Manager?

Very soon your allegiance is not going to matter.

PokerTracker and Hold’em Manager have been the George Foreman and Muhammad Ali of the poker analysis tools market for as long as I can remember. But the gloves have been racked after the pair announced plans to merge into a unified entity.

According to information gleaned from the PokerTracker website, you soon understand that the decision to merge is one based on cost. Staff, management, intellectual property and any other resources the pair have on the books will be combined under one umbrella, and that will not be good news for some.

No Job Losses Reported…Yet

There are no official reports of any loss of jobs after the merger, but one assumes that will be standard par for the course.

The two products will continue to be sold and supported separately, although there are plans in motion to cross-train support teams to understand both products, and this is a good example of where costs can be cut.

The announcement came with the promise that players would see minimal changes and plans for the roll out of PokerTracker 5 and Hold’em Manager 3 continue as before.

Investment in Cloud Technology

It’s believed that the costs gained as a result of the merger will be used to invest into the cloud technology that is currently undergoing Alpha testing, and when complete will be available for both products.

PokerTracker was the biggest name in the analytics business when it changed the face of online poker back in 2001, only for Hold’em Manager to eclipse them as the market leader after launching in 2007. The purists believe that you can flip a coin between the two modern day products.

PokerTracker 4 signed a deal with PokerStars and the European Poker Tour (EPT) to be the “Official Poker Tracking Software” of choice for Seasons 10 & 11, and both PT and HEM products are currently being used at online poker sites in New Jersey.

PT and HEM dominated the market place before the merger, but it now makes it extremely difficult for any competitor to cut a swathe through the poker analytics market.

 

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Lee Davy

Life can be viewed as the sum of the parts or the parts themselves. I believe in the holistic view of life, or the sum. When dealing with individual parts you develop whack-a-mole syndrome; each time you clobber one problem with your hammer another one just pops up.

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