Diversifying away from the online sphere, PokerStars has bought a minority stake in the Hippodrome Casino, and will sponsor its poker room.
The operator also announced that it will provide software for an online platform in the future.
The Hippodrome, Britain’s largest casino, reopened earlier this year after undergoing £40 million in renovations and is valued at £100 million.
With a range of cash games and tournaments, as well as sponsored live events, the Hippodrome will likely become one of the capital’s most popular venues.
Guy Templer, Group Strategy Director for PokerStars, said:
“The Hippodrome has dramatically raised the quality bar for the UK casino industry. So together we will give poker players the same great poker experience, live 24/7 in the heart of London that they get from PokerStars online. We are looking forward to unveiling some great new live events for the UK poker market in 2013.”
The specific terms of the deal are unknown.