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Online Poker Agreement Signed in Sweden

The future of online poker in Sweden appears to be solid following the signing of a new agreement between Swedish Government-run gaming company Svenska Spel and Spielo G2.

The agreement means that Spielo G2 will continue to provide its digital software services to the Swedish gaming company for at least the next four years.  This may be extended for a further four years at the behest of Svenska Spel. Today’s agreement is a further sign of strong relations between Swedish Spel and Spielo G2, who has provided video lottery technology to the state company for a number of years.

Svenska Spel will likely be hoping that the new agreement helps boost its presence in the online poker market, which has taken a battering in recent times. The company’s revenue from its online poker operations fell by 13.8 per cent in the first quarter of this year while a number of its other gaming services increased by as much as nine per cent.

Both companies expressed their delight at the agreement, with Spielo’s International President Walter Bugno saying the company was “delighted to renew our iGaming partnership with (Svenska Spel) and maintain a key stronghold in the Nordic countries.” Svenska Spel’s Senior Vice President of Sports, Numbers and Instant Games Peter Zäll described Spielo G2 as a market-leading partner and that Svenska Spel was happy to continue its partnership with it.

Formed in 1997, Svenska Spel has provided an online poker service for the last seven years in conjunction with Spielo G2. According to Pokerscout, Svenska Spel’s online poker service is the twelve largest in the world in terms of user traffic with an average of 730 players over seven days.

While the new agreement may set the stage to increase this number, overtaking eleventh placed Bodog will be a hard task, with that site currently averaging 1100 players – 50 per cent more traffic than Svenska Spel.

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