Unibet has announced the acquisition of Betchoice, one of Australia’s leading independent online bookmakers, for £13.6 million. It is Unibet’s second strategic acquisition in regulated or soon-to-be regulated markets, following the purchase of Solfive Group late last year.
The Australian gaming market is growing at a rapid rate, increasing 10-15% per year. The acquisition allows Unibet to take advantage of in-play betting, which is slated to be rolled out later this year, and to give itself a platform to invest in other gaming opportunities.
The deal will also allow the company to launch betting markets for Australian horse racing when Betchoice is placed under the Unibet brand.