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EGR Magazine has announced that a partnership between the Microgaming Network, and supplier of loyalty awards Initial Rewards, has been confirmed.

Initial Rewards are a UK market leader in the supply and management of promotional merchandise, that also includes loyalty reward programs and exclusive tournaments. It benefits both companies as Initial Rewards can supply their services to a network that can have over 8000 players online, while Microgaming can see a potential boost of players to their product, looking for bonuses for their time playing at the sites.

Lydia Melton, Microgaming’s head of network games, is “excited” over the opportunity of this partnership.

“By partnering with Initial Rewards at a network level we are able to offer loyalty stores to all our operators and we are delighted to enhance our offering to our customers.”

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