The Hippodrome Casino has announced the appointment of George Constantinou as the director of its newly developed online casino.
The venue in London’s West End plans to launch an online casino that will offer Microgaming-built real money games and PokerStars branded poker. The Hippodrome recently partnered with Microgaming and Betway to develop software and a marketing scheme.
In addition to the new online operations, the Hippodrome Casino plans to launch a PokerStars branded brick-and-mortar poker room in early 2013. The Isle of Man operator recently purchased a minority stake in the Hippodrome, adding to its growing reach in both the online and live markets. In addition to managing the casino’s online poker product, PokerStars plans to refurbish the existing B&M room with logos and promotions that will represent the online poker giant. A series of tournaments and promotions for online players will also be announced after the renovations.
Given the major developments at the Hippodrome, Constantinou has been hired to manage the daily operations of the new web product, in addition to developing partnerships, media relations, and an affiliate network. The new director brings his managing and marketing experience from bwin.party-owned Pokerroom.com and skill game company Serious Trivia. Constantinou has built his reputation through his work with affiliates and marketing relations, including his contributions in developing a partnership with MTV and a football league during his work at Serious Trivia.
Constantinou has expressed his excitement to begin work for the newly launched online casino. “Mine has to be the plum job in the online gaming world, with two of the industry’s biggest launches on the horizon.” He will begin his directing position with the casino when the online product launches next month.
The developments at Hippodrome exemplify the growing trend of partnerships between online gaming operators and land-based casinos. Operators such as bwin.party and PokerStars have been expanding their businesses through partnerships and purchases. In addition to the Hippodrome, PokerStars has a stake in the poker room at the Grand Waldo in Macau and is close to acquiring a casino in New Jersey.