Caesars Entertainment Group has announced intentions to launch its own online poker service in the US state of Nevada.
The owners of the world renowned World Series of Poker (WSOP) outlined its aims to advertise the upcoming launch at the WSOP event in Las Vegas when it starts next Wednesday. A spokesman for Caesars said that when launched, the online poker service will be run under the WSOP name.
Given the eminent name of the WSOP in the poker world, the move to release it under its banner will likely make the service an instant hit among online poker players. This will grow on the WSOP services Caesars already operates in the UK, France and Italy, which are run using software services by 888 Holdings.
Caesars’ Vice President of Corporate Communications Seth Palansky said staff were working tooth and nail to ensure a service would be released before the end of the US summer. “The reality for us is, when we have it right and have all the appropriate signoffs, we’ll be ready to go … It won’t be too much longer,” he said.
“We’re hard at work completing the necessary steps as required to bring it to market. We can’t confirm an exact launch date, but we know it will be this summer.”
Caesars received an online poker licence in the state of Nevada in December 2012. Like Ultimatepoker.com, which recently became to first legal online poker service in the US to go live, Caesars’ online poker service will only allow real money poker play from players within Nevada.
However, with other states, including Delaware and New Jersey, appearing to take a more liberal approach to online poker, it may be just be Caesars first move in the establishment of a US-wide online poker service.
Ultimate Gaming (UltimatePoker’s parent company) Chief Executive Tobin Prior said that his company is anticipating launches of more Nevada online poker services by Caesars and other companies.
“It’s going to become very competitive in a short space of time. There will be more offerings in the market place,” he said. “History from what we understand is that people play at more than one site and have more than one account.”
A number of other companies, such as MGM and South Point Poker, have also been assessing the feasibilities of launching online poker services in Nevada since UltimatePoker’s launch.