Online gaming company bwin.party has announced that it has signed a sponsorship deal with Italian football giants Juventus, in a deal that will last for the next three seasons.
The owners of Partypoker, bwin.party’s latest deal is the fourth it has made with top level football clubs around Europe, with the company also having sponsorship deals with Manchester United, Real Madrid and Bayern Munich. Bwin and Juventus’ sponsorship deal is set to include a series of initiatives, such as the development of on and off-line co-branding activities, stadium branding and access to players for marketing campaigns.
Bwin.party CEO Norbert Teufelberger expressed delight at his company’s recent deal with the Italian club and said that he believed the deal would be mutually beneficial for both parties.
“We are proud to be partnering with Juventus, one of the world’s most successful and renowned clubs,” he said. “Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content.”
Mr Teufelberger’s sentiments were echoed by Juventus CEO Giuseppe Marotta, who said the new deal would make the Italian football powerhouse even better known to football fans outside of Italy.
“This new partnership is a part of the internationalisation strategy that Juventus started,” he said. “Being together with other top football teams in Europe makes us very proud and encourages us to continue our work with more and more passion.”
Bwin.party is hoping that the deal will help boost its profile in Italy in order to boost its presence in the Italian online gaming market. That is something very much needed for PartyPoker’s Italian domain, which has currently attracted hardly any players in the country to its .it site.
According to PokerScout, PartyPoker.it currently has a seven day average of just 10 players and a 24 hour peak of 34 players. That makes it the worst performing Italian domain on the site’s online poker traffic rankings list. While it stands a major chance of improving on the aforementioned numbers, it will be difficult to significantly increase its player base given the recent downward trend of online poker in Italy.
Gross gaming revenues in both online poker cash game and tournaments in the southern European country have decreased by over 36 per cent over the course of this year. Due to that, bwin.party may have to look to improve on its other offerings if it wishes to gain an increase in clientele to its online services in Italy.