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Bwin.Party New Developments

Bwin.Party Digital Entertainment has reported plans to develop and launch numerous gaming products. Since the merger in April 2011, Bwin.Party Digital Entertainment has strived to evolve and grow in the competitive online gaming market. With the recent purchase of Ongame and strong reports from competitors like 888 Holdings, Bwin.Party has reported its desire to continually integrate its platform and products as well as invest in R&D. The online gaming giant has announced the development of a rush poker variant and the launch of social gaming products in order to stay pace with the evolving market. Furthermore, co-CEOs Jim Ryan and Norbert Teufelberger have reported that the company is “well placed” to take advantage of the regulatory movement in both Europe and the US.

New Products

Bwin.Party has reported plans to launch several products ranging from mobile applications to new gaming products. The gaming giant plans to launch a social gaming platform in addition to building an independent social gaming site. The first social gaming product is poker-based game called Aces Hangout, which was tested in late 2011 and launched on Google+ today. The company has announced that the poker-based social gaming offerings will be followed by a casino and sports book application. In addition to these social gaming offerings, the company plans to launch mobile applications for its core products as well as HTML5 versions of its major gaming sites.

CEO Jim Ryan recently told GamingIntelligence that “We expect to gain competitive advantage this year from additional scale and improved flexibility that will flow from the integration and migration of our main products to a single technology platform.”

In addition to the launch of the social gaming platform, Ryan announced that the company has launched the development of a rush poker variant, according to eGamingReview. Currently, the company has not reported any specific details on this development.

Legislation and Finance

Bwin.Party has announced that it is well positioned to take advantage of the regulatory movements in major markets like Spain and the US. In Spain, the gaming company is one of 60 companies that are waiting for the approval of the licensing application that was recently delayed due to controversy surrounding a Spain regulator. In the United States, Bwin.Party secured a joint venture with brick and mortar casino operators MGM and Boyd Gaming in order to position itself for the anticipated regulation of online poker in the US. Furthermore, the company has an application for the Schleswig-Holstein Board that will allow the launch of all products except bingo.

Financially, Bwin.Party announced an increase in flat pro-forma revenues from €814m to €816m and a 9% increase in its casino revenue. EGamingReview also reported that analysts have a positive outlook on the company with a 2% average daily increase over last year’s figures.

Bwin.Party continues to evolve in the competitive gaming market and plans to launch several exciting products in the near future. In addition to the new developments and regulatory preparations, Bwin.Party is expected to finally have real money dotcom players move to the merged platform by the third quarter of 2012 and the and migrations to occur in the fourth quarter of this year. The company expects this migration to further enhance its position in the poker market alongside its major competitor, PokerStars.


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