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Boylesports Creating Separate Online Division

Boylesports have appointed Keith O’Loughlin, the former Head of Online in 2011, as the new CEO for their online division, according to eGaming Review.

The move comes after the sportsbook operator revealed they were to separate their retail and online operations to increase investments to their digital offerings.

O’Loughlin’s responsibilities are to develop and related websites across numerous online platforms in an attempt to reach new territories such as the Asian market.

This comes after Boylesports launched a new poker skin and online casino on Playtech’s iPoker network last year.


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