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There is a book inside of everyone.

For a lot of poker players, that book is often a way of conveying the secrets of their success to others who may follow in their footsteps.

But how do you move from idea to producing an actual book?

I sat down with the co-founder of D&B Publishing. The publishers responsible for the Jonathan Little poker book series, and the team who finally managed to extract a few secrets from the mind of the world’s greatest online tournament poker player, Chris Moorman. This is what he had to say.

How did it all begin?

“We started D&B Publishing 12-years ago. Primarily, we are a poker publisher, and that’s where our focus has been for the bulk of the last decade or so. But we have also published other gaming books such as Bridge and puzzle books. We also publish more obscure books.”

Give me an example of a more obscure book?

“We published a book based on the ‘Alexander Technique,’ which is all about improving your posture. My colleague’s wife is a teacher of this technique, and her teacher was writing a book. They approached us; we looked at it, and thought, “why not give it ago?” It proved really successful, and we will probably do a few more in that area.

“It was a niche project, and poker is also niche. We are a small publisher, and this is why we focus on niche markets. However, poker has proved the most successful and this is why it’s our main focus.”

What was the first book you published?

“It started with ‘Poker on the Internet’. Byron {Jacobs} and I believed poker was an area that was just starting to get a lot of coverage, so we thought we should try and do something. A friend of Byron’s was a poker player and he had this idea for a book called ‘Poker on the Internet’ and it snowballed from there. After that we focused on gambling online, published a series of books by Rolf Slotboom. We were quite lucky. We started publishing when the poker boom had started.”

How does the process work?

“We have had people send manuscripts to us. It’s rare to receive a manuscript that is a good enough standard to publish as it is. Will Tipton; the author of the ‘Expert No-Limit Heads-Up’ series sent us a manuscript that was in a great state. In another example, I approached Chris Moorman to write a book for us. So sometimes it’s the author who contacts us, and other times we have an idea and try to find the people we believe are the best suited to write it for us.”

How did you manage to snag Chris Moorman?

“The initial discussion was through his fiancée Katie. She is an English major and she was very keen for Chris to do something other than just playing poker. For someone like Chris, publishing a poker book is not going to be as lucrative as playing, but once I explained the process, and he could see that he would make some money from it, and give something back to the poker community, he was really up for it.

“We did a book launch in The Vic, in London. I could tell Chris got a real buzz out of meeting people who admired him. I think it was a huge factor that he could give something back to people who had followed him for so many years.”

Can you give poker players some advice on how to write a book and get published?

“If you have an idea, you can send it in to us, but mainly it’s people who have had some experience of writing. People who have a blog, or have written something for magazines, or some schooling in writing. But if you don’t have experience, and think you can write, then send your ideas to us, and we’ll look at it.”

Twitch makes it clear that it’s beneficial for poker players to have an army of fans, is this the same when trying to get a book published.

“Definitely, social media is great for this. We do look at it. If players have a huge online presence, then that would definitely help persuade us as a publisher to take someone’s idea further. But if someone is relatively unknown, and can write, then there is no reason why a book deal can’t be made. Will Tipton is a great example. He doesn’t have a huge online following, but he can write, and it turned out well for him.”

How important is longevity in an idea?

“Will’s book was huge. It was us that decided to divide it into two books. Jonathan Little had an idea of three books for his Tournament Series, and that appealed to us.”

I recently read The ‘Everything Store’. The story of Jeff Bezos and how he came along and destroyed Barnes & Noble. Are you worried about the future of print publication?

 “I don’t have any worries. There are so many ways that we receive our information. For example, Twitch is great way to promote poker players. It’s another way the general poker player receives information. Others will prefer to listen to an audio, and others will like to read. There will always be a market for books – whether that’s a physical or digital book. I get a lot more out of sitting down and reading a book, than I do watching a video. But everyone is different.”

If you could get anyone to write a book for you who would it be?

“No doubt Phil Ivey would be fantastic. The higher profile the better. Phil Hellmuth is another great example. We are publishing a book where Hellmuth writes a chapter. It’s called, ‘Excelling in No Limit Hold’em,’ by Jonathan Little, and we will be launching it during the World Series of Poker. Jonathan has been responsible for getting all of these authors together. There are 18 different authors: Chris Moneymaker, Mike Sexton, Phil Hellmuth, it’s a phenomenal list of people who are involved in this book, and we are very excited about it. I think it will be something special.”

How can people get hold of you?

“They can go to and you can buy books on our website and find details on all of our publications.”

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Lee Davy

Life can be viewed as the sum of the parts or the parts themselves. I believe in the holistic view of life, or the sum. When dealing with individual parts you develop whack-a-mole syndrome; each time you clobber one problem with your hammer another one just pops up.